How can your company take advantage of video marketing?

Gone are the days when texts and photos make a great marketing strategy on their own. Video marketing is taking the center stage today as having the highest engagement rate and ROI.

What is and how can you incorporate video marketing into your marketing strategy?

In your marketing efforts, video marketing simply involves incorporating videos or moving images. While video marketing has been dubbed time-consuming and expensive, video marketing has also been reported to have the highest return on investment and the good news is that video production has become more and more affordable over the years with all the applications and online software available in the video market.

How can you use videos to increase your marketing efforts?

  • iClick

    A digital marketing agency with a passion for helping your...

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    Video Marketing 50
    Mobile Marketing 15
    Adwords Marketing 5
    PPC Marketing 5
    Others 25
    • Price Range

      $0-$10,000

    • Employees

      2-9

    • Major Clients

      Ministry of Health, Gulf Air, Sharjah Media Corporation, Riyadh Chamber of Commerce and Industry

  • Emirates Graphic

    Emirates Graphic is a digital agency located in Dubai. We...

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    Video Marketing 45
    Mobile Marketing 20
    Adwords Marketing 10
    PPC Marketing 15
    Others 10
    • Founded

      2012

    • Price Range

      $0-$10,000

    • Employees

      10-49

    • Major Clients

      Al Fawaz Investments, SMSA Express, SmartShip, Store2Door, Bayan Tech, XXSIM, SWISSCANONICA, WHISPER Sleep, Scentitude

  • Koraspond

    Koraspond is a 360° digital media marketing agency that is...

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    Video Marketing 45
    Mobile Marketing 10
    Adwords Marketing 10
    PPC Marketing 15
    Others 20
    • Founded

      2013

    • Price Range

      $0-$10,000

    • Employees

      100-149

  • GlueTube

    Digital marketing and customer relationship management agency providing web development,...

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    Video Marketing 40
    Mobile Marketing 10
    Adwords Marketing 15
    PPC Marketing 15
    Others 20
    • Price Range

      $0-$10,000

    • Employees

      10-49

  • Perpetual TC

    Perpetual provides Financial, and new generation marketing services that help...

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    Video Marketing 40
    Mobile Marketing 15
    Adwords Marketing 10
    PPC Marketing 15
    Others 20
    • Price Range

      $0-$10,000

    • Employees

      10-49

  • Bytes Future

    Bytes Future is a Results-Driven Digital Marketing Company in Riyadh,...

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    Video Marketing 40
    Mobile Marketing 10
    Adwords Marketing 10
    PPC Marketing 20
    Others 20
    • Founded

      2008

    • Price Range

      $0-$10,000

    • Employees

      50-249

  • Adox Arabia

    Adox Arabia was founded by a highly motivated group of...

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    Video Marketing 35
    Mobile Marketing 15
    Adwords Marketing 10
    PPC Marketing 20
    Others 20
    • Price Range

      $0-$10,000

    • Employees

      10-49

  • Creative Solutions

    Incorporated in January 2003, “Creative Solutions” is a major player in providing...

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    Video Marketing 25
    Mobile Marketing 15
    Adwords Marketing 25
    PPC Marketing 15
    Others 20
    • Founded

      2003

    • Price Range

      $0-$10,000

    • Employees

      2-9

  • H2solutions

    H2solutions was founded in 2015 when it signed an incubation...

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    Video Marketing 20
    Mobile Marketing 20
    Adwords Marketingq 25
    PPC Marketing 15
    Others 20
    • Founded

      2015

    • Price Range

      $0-$10,000

    • Employees

      10-49

  • LIVEmena

    LIVEmena gathers a group of talented a high proficiency people...

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    Video Marketing 15
    Mobile Marketing 30
    Adwords Marketing 15
    PPC Marketing 20
    Others 20
    • Founded

      2008

    • Price Range

      $0-$10,000

    • Employees

      2-9

How can you utilize videos to boost your marketing efforts?

A video can serve many purposes and 83 percent of companies claimed, according to studies, that investing in video content marketing has increased their revenue significantly. Although this is not your company’s cheapest marketing strategy, the availability of video editing tools and software has made it easier for smaller companies to catch up. All you need to do is a great deal of creativity and skills management, patience, and effort management. Here are five reasons why your company should invest in video marketing if you still have doubts.

1.Video builds trust – the concept of producing a video is to create content that’ll foster long term relationships, consumer engagement, and ignite consumer emotions. Effective video marketing harbors trust and presents products in a conversational tone. If you manage to produce entertaining and highly engaging video marketing content that’ll surely make people feel all sorts of emotions, it’ll be a sure hit that will reach thousands of shares, likes, and comments. While video marketing alone does not directly increase leads, video marketing increases website traffic and that’s where sales happen.

2.Videos help your ranking on Google and increases your website traffic – It’s a known fact that Google owns Youtube and statistics show that having a video embedded on your website increases your search ranking.

What’s more interesting is companies who incorporate video marketing with their marketing strategy receive a 27% increase in click-through rate, 34% higher web conversion rate, and 49% faster revenue growth. Pro tip: Don’t forget to incorporate SEO with your videos!

3.Mobile users love videos – Studies show that 90% of consumers watch videos on mobile. Remember that video advertisement that was placed on your favorite mobile application? Videos are a great way of advertising pretty much everywhere but it is especially great for mobile users who are on the go.

4.Videos are a great tool for learning – Want to learn a new language? Perhaps build a table? Revive a loved chair? Fix a laptop? Install a software? Luckily for you, video marketing isn’t all about placing an ad and having to put your product out there alone. Video marketing is all about incorporating your product to tell a story that’ll trigger any human emotion.

5.Videos encourage social shares – What makes a viral video worth sharing? What makes it different from all other videos? Video marketing alone isn’t just about producing videos but how to get videos distributed and amplified. Based on what we’ve experienced, there are six elements that makes great videos that are worth sharing.

Video Marketing

a.Humor is a human emotion that can make any serious brand relatable and is a great way to help your prospect’s guard down and create an entertaining call to action for your video ads.

Get straight to the point. There is nothing more annoying than a long commercial video. Always keep your videos short, concise, and moving.

c.Relevance – In order to relay your message effectively with the use of video marketing, you should be able to determine who your audience is. A successful video ad doesn’t need millions of impressions, a successful video marketing ad needs maximum exposure from your target audience.

d.Do something unexpected, something different that will blow your audience’s mind.

Ready to get your business to join the video marketing bandwagon, here are ways to incorporate videos to increase the commitment and awareness of your brand.

1.How to use videos explaining what a product is and how to use it! If you have never typed “How to use…” and have never clicked on an instructional video, you are not from Earth. His vision is the most dominant sense for humans, and a person is likely to remember how to do this with a visual presentation-and that’s how video marketing can help you gain more customers! But it’s not enough to produce great informative instructional videos alone, videos that always win entertaining and engaging.

2.Animated videos are a great way to bring some concepts to life live videos simply could not.

While live videos are taking over social media video platforms such as Facebook’s Stories, Twitter’s Periscope, Instagram’s IGTV, and Youtube Live. Nothing beats a good old animation done right. Inserting a lot of text and putting a serious production can sometimes put your audience off, and investing on animated video ad is an entertaining way to explain what your company is about or how a product works. A great example of an entertaining animation video is how TedEd makes use of literature to create highly engaging educational videos. But remember, this all depends on your audience.

3.Social Media Video Marketing requires less effort, and more on creating creative content. People love sharing what makes them happy- or angry in some cases. How about collaborating with youtubers and vloggers who receive a massive following to create a great video content? Or a video product review? While there are a lot of arguments about sponsored videos and posts, 76% of social media users say that they would share a branded video content with their friends if it was entertaining. Acceptance of good enough video quality has also been widely accepted leading to a massive amount of video content and live video streams created on social media platforms such as Facebook, Twitter, and Instagram which increases the demand for videos to have a format optimized to suit these platforms.  The flow of presentation and establishment of emotional connection to viewers are going to be the deciding factor that can make or break a video. What’s more interesting is with video advertisement and commercials, audiences are able to retain information for three days longer than usual.

Video marketing is not a science of rockets and shouldn’t be costly at all. Your company can certainly capture the attention of your audience with the right tools and video content and get the message from your brand out there.