How can your company take advantage of video marketing?
Gone are the days when texts and photos make a great marketing strategy on their own. Video marketing is taking the center stage today as having the highest engagement rate and ROI.
What is and how can you incorporate video marketing into your marketing strategy?
In your marketing efforts, video marketing simply involves incorporating videos or moving images. While video marketing has been dubbed time-consuming and expensive, video marketing has also been reported to have the highest return on investment and the good news is that video production has become more and more affordable over the years with all the applications and online software available in the video market.
How can you use videos to increase your marketing efforts?
A digital marketing agency with a passion for helping your...Visit WebsiteVideo Marketing 50Mobile Marketing 15Adwords Marketing 5PPC Marketing 5Others 25
Emirates Graphic is a digital agency located in Dubai. We...Visit WebsiteVideo Marketing 45Mobile Marketing 20Adwords Marketing 10PPC Marketing 15Others 10
Koraspond is a 360° digital media marketing agency that is...Visit WebsiteVideo Marketing 45Mobile Marketing 10Adwords Marketing 10PPC Marketing 15Others 20
Digital marketing and customer relationship management agency providing web development,...Visit WebsiteVideo Marketing 40Mobile Marketing 10Adwords Marketing 15PPC Marketing 15Others 20
Perpetual provides Financial, and new generation marketing services that help...Visit WebsiteVideo Marketing 40Mobile Marketing 15Adwords Marketing 10PPC Marketing 15Others 20
Bytes Future is a Results-Driven Digital Marketing Company in Riyadh,...Visit WebsiteVideo Marketing 40Mobile Marketing 10Adwords Marketing 10PPC Marketing 20Others 20
Adox Arabia was founded by a highly motivated group of...Visit WebsiteVideo Marketing 35Mobile Marketing 15Adwords Marketing 10PPC Marketing 20Others 20
Incorporated in January 2003, “Creative Solutions” is a major player in providing...Visit WebsiteVideo Marketing 25Mobile Marketing 15Adwords Marketing 25PPC Marketing 15Others 20
H2solutions was founded in 2015 when it signed an incubation...Visit WebsiteVideo Marketing 20Mobile Marketing 20Adwords Marketingq 25PPC Marketing 15Others 20
LIVEmena gathers a group of talented a high proficiency people...Visit WebsiteVideo Marketing 15Mobile Marketing 30Adwords Marketing 15PPC Marketing 20Others 20
How can you utilize videos to boost your marketing efforts?
A video can serve many purposes and 83 percent of companies claimed, according to studies, that investing in video content marketing has increased their revenue significantly. Although this is not your company’s cheapest marketing strategy, the availability of video editing tools and software has made it easier for smaller companies to catch up. All you need to do is a great deal of creativity and skills management, patience, and effort management. Here are five reasons why your company should invest in video marketing if you still have doubts.
1.Video builds trust – the concept of producing a video is to create content that’ll foster long term relationships, consumer engagement, and ignite consumer emotions. Effective video marketing harbors trust and presents products in a conversational tone. If you manage to produce entertaining and highly engaging video marketing content that’ll surely make people feel all sorts of emotions, it’ll be a sure hit that will reach thousands of shares, likes, and comments. While video marketing alone does not directly increase leads, video marketing increases website traffic and that’s where sales happen.
2.Videos help your ranking on Google and increases your website traffic – It’s a known fact that Google owns Youtube and statistics show that having a video embedded on your website increases your search ranking.
What’s more interesting is companies who incorporate video marketing with their marketing strategy receive a 27% increase in click-through rate, 34% higher web conversion rate, and 49% faster revenue growth. Pro tip: Don’t forget to incorporate SEO with your videos!
3.Mobile users love videos – Studies show that 90% of consumers watch videos on mobile. Remember that video advertisement that was placed on your favorite mobile application? Videos are a great way of advertising pretty much everywhere but it is especially great for mobile users who are on the go.
4.Videos are a great tool for learning – Want to learn a new language? Perhaps build a table? Revive a loved chair? Fix a laptop? Install a software? Luckily for you, video marketing isn’t all about placing an ad and having to put your product out there alone. Video marketing is all about incorporating your product to tell a story that’ll trigger any human emotion.
5.Videos encourage social shares – What makes a viral video worth sharing? What makes it different from all other videos? Video marketing alone isn’t just about producing videos but how to get videos distributed and amplified. Based on what we’ve experienced, there are six elements that makes great videos that are worth sharing.
a.Humor is a human emotion that can make any serious brand relatable and is a great way to help your prospect’s guard down and create an entertaining call to action for your video ads.
Get straight to the point. There is nothing more annoying than a long commercial video. Always keep your videos short, concise, and moving.
c.Relevance – In order to relay your message effectively with the use of video marketing, you should be able to determine who your audience is. A successful video ad doesn’t need millions of impressions, a successful video marketing ad needs maximum exposure from your target audience.
d.Do something unexpected, something different that will blow your audience’s mind.
Ready to get your business to join the video marketing bandwagon, here are ways to incorporate videos to increase the commitment and awareness of your brand.
1.How to use videos explaining what a product is and how to use it! If you have never typed “How to use…” and have never clicked on an instructional video, you are not from Earth. His vision is the most dominant sense for humans, and a person is likely to remember how to do this with a visual presentation-and that’s how video marketing can help you gain more customers! But it’s not enough to produce great informative instructional videos alone, videos that always win entertaining and engaging.
2.Animated videos are a great way to bring some concepts to life live videos simply could not.
While live videos are taking over social media video platforms such as Facebook’s Stories, Twitter’s Periscope, Instagram’s IGTV, and Youtube Live. Nothing beats a good old animation done right. Inserting a lot of text and putting a serious production can sometimes put your audience off, and investing on animated video ad is an entertaining way to explain what your company is about or how a product works. A great example of an entertaining animation video is how TedEd makes use of literature to create highly engaging educational videos. But remember, this all depends on your audience.
3.Social Media Video Marketing requires less effort, and more on creating creative content. People love sharing what makes them happy- or angry in some cases. How about collaborating with youtubers and vloggers who receive a massive following to create a great video content? Or a video product review? While there are a lot of arguments about sponsored videos and posts, 76% of social media users say that they would share a branded video content with their friends if it was entertaining. Acceptance of good enough video quality has also been widely accepted leading to a massive amount of video content and live video streams created on social media platforms such as Facebook, Twitter, and Instagram which increases the demand for videos to have a format optimized to suit these platforms. The flow of presentation and establishment of emotional connection to viewers are going to be the deciding factor that can make or break a video. What’s more interesting is with video advertisement and commercials, audiences are able to retain information for three days longer than usual.
Video marketing is not a science of rockets and shouldn’t be costly at all. Your company can certainly capture the attention of your audience with the right tools and video content and get the message from your brand out there.