What is Mobile marketing?

The future of marketing is mobile marketing and m-commerce. While both terms are interchangeably used, mobile marketing can simply be defined as the art of marketing your services and products that your business provides to appeal to users of mobile devices, while m-commerce is a mobile platform that allows your customer to use a mobile device to buy your products or services conveniently and while you are on the move.

With 3.7 billion mobile users worldwide, companies have directed resources and efforts to develop effective and efficient mobile marketing strategies to expand the online reach of a brand in order to increase customer engagement and lead generation. To get an idea of what mobile marketing is, how mobile marketing works, and how your company can use mobile marketing tools to take customer engagement and awareness of your brand to the next level, you need to have a good understanding of your mobile audience by creating mobile buyers, considering curated content with mobile platforms and using other tools such as SMS / MMS marketing and mobile apps.

  • Pixel Arabia

    Pixel Arabia, a new media organization founded in 2006 with...

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    Mobile Marketing 40
    Adwords Marketing 15
    PPC Marketing 15
    Others 30
    • Founded

      2007

    • Price Range

      $0-$10,000

    • Employees

      2-9

  • Adox Arabia

    Adox Arabia was founded by a highly motivated group of...

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    Video Marketing 30
    Mobile Marketing 45
    Adwords Marketing 10
    PPC Marketing 10
    Others 5
    • Price Range

      $0-$10,000

    • Employees

      10-49

  • Emirates Graphic

    Emirates Graphic is a digital agency located in Dubai. We...

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    Video Marketing 30
    Mobile Marketing 40
    Adwords Marketing 10
    PPC Marketing 15
    Others 5
    • Founded

      2012

    • Price Range

      $0-$10,000

    • Employees

      10-49

    • Major Clients

      Al Fawaz Investments, SMSA Express, SmartShip, Store2Door, Bayan Tech, XXSIM, SWISSCANONICA, WHISPER Sleep, Scentitude

  • Bytes Future

    Bytes Future is a Results-Driven Digital Marketing Company in Riyadh,...

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    Video Marketing 5
    Mobile Marketing 35
    Adwords Marketing 15
    PPC Marketing 15
    Others 30
    • Founded

      2008

    • Price Range

      $0-$10,000

    • Employees

      50-249

  • LIVEmena

    LIVEmena gathers a group of talented a high proficiency people...

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    Video Marketing 20
    Mobile Marketing 30
    Adwords Marketing 15
    PPC Marketing 15
    Others 20
    • Founded

      2008

    • Price Range

      $0-$10,000

    • Employees

      2-9

  • H2solutions

    H2solutions was founded in 2015 when it signed an incubation...

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    Video Marketing 15
    Mobile Marketing 25
    Adwords Marketing 10
    PPC Marketing 25
    Others 25
    • Founded

      2015

    • Price Range

      $0-$10,000

    • Employees

      10-49

  • Smart Touch

    IN 2005, THE DREAM OF FOUNDING A FULLY INTEGRATED SERVICE...

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    Video Marketing 20
    Mobile Marketing 25
    Adwords Marketing 15
    PPC Marketing 15
    Others 25
    • Founded

      2005

    • Price Range

      $0-$10,000

    • Employees

      10-49

  • Koraspond

    Koraspond is a 360° digital media marketing agency that is...

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    Video Marketing 10
    Mobile Marketing 25
    Adwords Marketing 15
    PPC Marketing 15
    Others 35
    • Founded

      2013

    • Price Range

      $0-$10,000

    • Employees

      100-149

  • GlueTube

    Digital marketing and customer relationship management agency providing web development,...

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    Video Marketing 5
    Mobile Marketing 20
    Adwords Marketing 15
    PPC Marketing 20
    Others 40
    • Price Range

      $0-$10,000

    • Employees

      10-49

  • TeleNoc

    TeleNoc (Helcon IT) is an IT Services and Solutions Provider...

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    Video Marketing 15
    Mobile Marketing 15
    Adwords Marketing 35
    PPC Marketing 10
    Others 25
    • Founded

      2009

    • Price Range

      $0-$10,000

    • Employees

      2-9

Benefits of Mobile marketing

What are the four main mobile marketing tools you can use to create an effective strategy for mobile marketing?

1.Have a website that’s mobile-friendly–you often hear “your website is your address in the digital world” Yes, it’s true, and investing in an interactive website is a great way to wow your customers, but with the rise of smartphones, it’s not only important to have a great website, but with more and more people choosing to use mobile devices to browse and buy goods on the go.

2.Develop a mobile app or use Mobile App marketing–Having a mobile app can help make things more efficient for your customers and can serve as a direct marketing channel for your brand as mobile apps serve many functions from sales, special prices and promotions to digitalizing loyalty and rewards program. In fact, it’s like painting a blank canvas to build a mobile app. Add what appeals to your customer, make it functional, make it visually appealing, add curated contents and when you perfect it, it will not only increase your customer’s satisfaction and engagement but also cultivate brand loyalty through mobile marketing.

3.Use creative forms of mobile advertising–The internet world is full of surprises and you can and should use many mobile marketing tools to gain an edge against your competitors.

If you think your brand is not yet ready to develop an app, a great alternative is to use mobile advertising on third-party apps either on social media apps or through mobile marketing in-game where your mobile ads appear in mobile games. Services like Good Ad Mob can help your brand create and advertise mobile ads that appear within third-party mobile applications which could be in the form of mobile banner ads, interstitial ads, video adds, or rich media ads.

4.SMS and MMS Advertising – A highly engaging and fast way to reach your customer is through SMS. Unlike email marketing, SMS Advertising has a relatively higher opening rate. The only downside of SMS Marketing is not having a lengthy message. SMS Marketing this is one of the most effective mobile marketing tools to reach your customers to remind them about your brand.

While there are a million ways to market your brand and get your message out there, mobile marketing remains one of the most relevant ways to increase your brand’s awareness and engagement, especially when people and their mobile devices are inseparable from each other.

Mobile marketing agencies in Saudi Arabia

If your business is just starting or you are trying to revive what once was a great brand, choose the best mobile marketing agency to help generate more traffic to your website using the most efficient mobile marketing tools available. Not yet persuaded? Here are other known facts as to why your business should begin to invest more in mobile marketing:

-Research shows that 80% of the time spent on mobile devices is through apps and that customers have increased their smartphone usage by 400% and tablet usage has increased by over 1750%, making mobile marketing an integral part of the success story of big brands.

-Fast and high commitment –Studies show that SMS marketing is a highly engaging way to reach your customers with an open message rate of 90% compared to the opening rate of 27% for email marketing. These alone answers your mobile marketing efficiency question.

-Smartphone owners check their phones every 12 minutes, increasing the likelihood of viewing your mobile marketing ad

Companies should always be creative about widening their reach and constantly developing innovative mobile marketing strategies as their mobile devices constantly change the way consumers interact with brands. Find the best mobile marketing agency that can use different approaches to your brand’s mobile marketing strategies to determine consumer mobile device behavior and patterns to create a flexible platform with a high conversion rate that will grow with your business.

Looking for the best mobile marketing agency in Saudi Arabia? We’ve collated the top 5 best mobile marketing agencies in Saudi Arabia to help you boost your mobile ad engagement and personalize your customer mobile experience!