Businesses are taking a multi-faceted approach in their marketing endeavors, with apps being one of the main channels that they are using to get traffic. Most of them are working with top app development companies in Dubai to come up with high-end products that will differentiate them from peers.
It is an understatement to say that all businesses need a website. In fact, a majority of companies today have one or more sites. As it stands, we can say the same about mobile apps. Different studies by MobileSmith and Oracle have proved that more than 60% of consumers prefer mobile applications over mobile-friendly websites when it comes to buying stuff online. So, if you are into eCommerce, then owing an app is as beneficial, if not more as a responsive site.
According to one expert from one of the leading mobile application development companies in Dubai, mobile applications are faster and give users instant online and offline access. Additionally, the apps allow businesses to offer personalized content and features for a more immersive experience. And the best part is, apps give business people the ability to send an instant and non-intrusive notification to clients and prospects. With this in mind, the question now becomes, how do you create a successful app for your business? Read on to find out.
Unique app concept
As a smartphone user, you’ve probably come across hundreds of applications. A brief search on an application store and you will realize dozens of applications that are more or less the same in terms of features, design, and functionality. If you want your business application to stand out, it’s essential to come up with a unique app concept that will differentiate your products from what already exists in the market. The best way to do this is by understanding and defining your prospects and evaluating and learning from all your peers. You can also try getting inspiration from forums like Quora and even Google trends.
Usefulness and usability
Users are always looking for quality information and answers. The only way to attract them to your product is by ensuring you provide solutions to their problems. Your app should be the answer to their problem. At the same time, your application should be easy to use and navigate – otherwise, people will lose interest fast and bounce off to the next app.
With hundreds of options to choose from, users are not about to waste any second in an application that’s irresponsive or dysfunctional. So, it is in your best interest to ensure that your application is up to par in terms of performance.
Of course, you want your business application to be appealing to the eye. With so many distractions in the market, it would be almost impossible to capture user attention with a dull-looking application. And even if you manage to grab their attention, it won’t be long before they lose interest and leave your app altogether. So, ideally, you should work on your designs and features and make them more appealing to the eye.
Even with technological advancements, it is still hard to overlook the human aspect of everything. So, in as much as your app has all the great qualities, and ensures ease of use, clients still want to know that you will be there in case there’s a mishap.