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App design is becoming a lucrative business as so many people are downloading apps and businesses are seeing the sense in advertising using apps as opposed to traditional media. It is, however, no guarantee that you will make a profit off your app since one of the challenges is to get people to download it and you need the best mobile development companies to assist you.

Getting people to download and use an app may be a challenge but it is not impossible when you have the best mobile development companies to help you. You can actually begin to see lucrative results if you follow the following tips to get more people to download it.

Online Publicity

It is just as important for an app as a website for it to have publicity online. You need to follow different ways to increase online visibility. Employ different online marketing tools to ensure people know that your app exists and what it does which they are interested in it. You should remember that there are many other apps out there competing for attention, so you need to give the people a reason to pay attention to yours and not the others out there. An online demonstration may be a good idea. All this can be put on a well-built landing page.

Free Download

The word free has a hypnotizing effect on many people but that is not the only reason to give the app free to users. Since you want to encourage people to download your app, it makes sense to let them do it for free so that they can get a feel of it. Once it has been downloaded, you should entice them to want more. Give them the best experience but keep other features as part of an upgrade which you can then charge for. If the users like what they get for free, they will certainly come for more and then you can charge them.

Deliver Value

Getting them to download is only the beginning, you also have to ensure they will not delete the app the moment they need more space. Ensure that your app has value and is adding something to their life. The features need to be amazing and what it does should be unique, if your app is doing what another app is already doing, then the users will not see a reason to keep it since it will only be taking space. You also need to see to it that there are no bugs since that is another thing that can convince someone to remove an app or to fail to see the value it adds to their life.

Target Search Results

You need to find out what people are looking for in regard to the value of your app and then use keywords to ensure that your app is appearing in the search results when people look for related keywords. When you are writing the description of your app, you will need to add top-performing keywords so that you can also be found.

Go to Your Target

Social media is the go-to place for marketers today. Your targets are most likely on social media pages and you need to be able to reach them. Find out which platforms they use the most and then take your app there so it can be seen. With the right interactions, people will want to download your app.

Lastly, leverage the power of reviews, try and encourage everyone who has already downloaded the app to write an honest review. If you have followed the above tips, the review is likely to encourage more downloads.

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  • How to Get People to Download Your App?

    App design is becoming a lucrative business as so many people are downloading apps and businesses are seeing the sense in advertising using apps as opposed to traditional media. It is, however, no guarantee that you will make a profit off your app since one of the challenges is to get people to download it and you need the best mobile development companies to assist you.

    Getting people to download and use an app may be a challenge but it is not impossible when you have the best mobile development companies to help you. You can actually begin to see lucrative results if you follow the following tips to get more people to download it.

    Online Publicity

    It is just as important for an app as a website for it to have publicity online. You need to follow different ways to increase online visibility. Employ different online marketing tools to ensure people know that your app exists and what it does which they are interested in it. You should remember that there are many other apps out there competing for attention, so you need to give the people a reason to pay attention to yours and not the others out there. An online demonstration may be a good idea. All this can be put on a well-built landing page.

    Free Download

    The word free has a hypnotizing effect on many people but that is not the only reason to give the app free to users. Since you want to encourage people to download your app, it makes sense to let them do it for free so that they can get a feel of it. Once it has been downloaded, you should entice them to want more. Give them the best experience but keep other features as part of an upgrade which you can then charge for. If the users like what they get for free, they will certainly come for more and then you can charge them.

    Deliver Value

    Getting them to download is only the beginning, you also have to ensure they will not delete the app the moment they need more space. Ensure that your app has value and is adding something to their life. The features need to be amazing and what it does should be unique, if your app is doing what another app is already doing, then the users will not see a reason to keep it since it will only be taking space. You also need to see to it that there are no bugs since that is another thing that can convince someone to remove an app or to fail to see the value it adds to their life.

    Target Search Results

    You need to find out what people are looking for in regard to the value of your app and then use keywords to ensure that your app is appearing in the search results when people look for related keywords. When you are writing the description of your app, you will need to add top-performing keywords so that you can also be found.

    Go to Your Target

    Social media is the go-to place for marketers today. Your targets are most likely on social media pages and you need to be able to reach them. Find out which platforms they use the most and then take your app there so it can be seen. With the right interactions, people will want to download your app.

    Lastly, leverage the power of reviews, try and encourage everyone who has already downloaded the app to write an honest review. If you have followed the above tips, the review is likely to encourage more downloads.

  • 5 Things To Know When Working With A Web And App Development Company

    One of the best ways that helps you attain financial freedom is owning a website. What breathes life into it, is making sure you settle for the best among web and app development companies.

    Technology today rules almost every aspect of life, and it is only fair to say, without it, life can grind to a near halt. Rise of the internet and readily available devices that can easily access the internet are what inspire owning and operating a website.

    It is imperative knowing and understanding there are plenty of companies out there that offer web and app development services. When picking the best among web and app development companies, there are several things you should know.

    1. Purpose of your website or app

    The first and most crucial step is to know the exact intention of your website or app. Doing so ensures that your developer concentrates their skill on giving you the best, fully functional, and useful end product. What does this mean? Designing a website or an application involves several processes, and depending on your needs a combination of programming languages may apply.

    2. What should be included in your website or app

    Your presence online is your best bet to reach out to your clients or potential clients. The best way to catch their attention is by making your website or app appealing. That can be achieved by settling on the best theme and incorporating all the relevant information.

    Depending on the desired use of the website or application, working contacts should also be included. Contacts include email and phone numbers. Also, depending on the web or app it would be vital to include a map of your business location.

    3. Search engine optimization (SEO)

    Owning a website or an app is a good thing. However, knowing that your competitors are always on the toes to be on top should prompt you to take swift action. If you don't take action against your competitors, your app or website will face the inevitable, slow death. Search engine optimization ensures that your website remains relevant and competitive. Search engine optimization services are in most cases offered by the developer you prefer to work with.

    4. Support services

    Your ultimate dream of owning a website or app does not end with a fully functional product. It takes a lot of effort or processes to keep it fully functional. To maintain its relevance and functionality, you will need support services from your developer. It is, therefore, imperative to cooperate with them to attain your projected results.

    5. Past and current work relationships of your developer

    You are advised to be keen on past and present working relations when settling for the best among web and app development companies. Doing so gives you a scope of what to expect, and that should boost your confidence and trust in the company.

    Final thoughts

    Equipping yourself with the information mentioned in this article is what helps you achieve grade A results when working with the best among web and app development companies. You have a right to get the best results.

  • How to Create a Successful App for your Business

    Businesses are taking a multi-faceted approach in their marketing endeavors, with apps being one of the main channels that they are using to get traffic. Most of them are working with top app development companies in Dubai to come up with high-end products that will differentiate them from peers.

    It is an understatement to say that all businesses need a website. In fact, a majority of companies today have one or more sites. As it stands, we can say the same about mobile apps. Different studies by MobileSmith and Oracle have proved that more than 60% of consumers prefer mobile applications over mobile-friendly websites when it comes to buying stuff online. So, if you are into eCommerce, then owing an app is as beneficial, if not more as a responsive site.

    According to one expert from one of the leading mobile application development companies in Dubai, mobile applications are faster and give users instant online and offline access. Additionally, the apps allow businesses to offer personalized content and features for a more immersive experience. And the best part is, apps give business people the ability to send an instant and non-intrusive notification to clients and prospects. With this in mind, the question now becomes, how do you create a successful app for your business? Read on to find out.

    Unique app concept

    As a smartphone user, you’ve probably come across hundreds of applications. A brief search on an application store and you will realize dozens of applications that are more or less the same in terms of features, design, and functionality. If you want your business application to stand out, it’s essential to come up with a unique app concept that will differentiate your products from what already exists in the market. The best way to do this is by understanding and defining your prospects and evaluating and learning from all your peers. You can also try getting inspiration from forums like Quora and even Google trends.

    Usefulness and usability

    Users are always looking for quality information and answers. The only way to attract them to your product is by ensuring you provide solutions to their problems. Your app should be the answer to their problem. At the same time, your application should be easy to use and navigate – otherwise, people will lose interest fast and bounce off to the next app.

    Performance

    With hundreds of options to choose from, users are not about to waste any second in an application that’s irresponsive or dysfunctional. So, it is in your best interest to ensure that your application is up to par in terms of performance.

    Appearance

    Of course, you want your business application to be appealing to the eye. With so many distractions in the market, it would be almost impossible to capture user attention with a dull-looking application. And even if you manage to grab their attention, it won’t be long before they lose interest and leave your app altogether. So, ideally, you should work on your designs and features and make them more appealing to the eye.

    Engagement

    Even with technological advancements, it is still hard to overlook the human aspect of everything. So, in as much as your app has all the great qualities, and ensures ease of use, clients still want to know that you will be there in case there’s a mishap.

  • Finding the Best Mobile App Companies

    If you are considering integrating a mobile application into your marketing strategies, it’s essential to create something unique that will set you apart. That’s why the importance of getting one of the best mobile app companies in the market to help out can never be overemphasized.

    We live in a digital age where everything is happening online. People are turning to the internet for anything and everything, including shopping, communicating, working, connecting, selling, buying, dating, and so on.

    That’s why having a strong online presence is becoming a necessity than an option. Today, a business that doesn’t have a website, application, or social media presence is bound to miss out a lot. Statistics show that the internet has changed the way people do things. Unlike a while back where one had to drive down to a supermarket or mall to get anything, now they can do so at the comfort of their own houses.

    In a bid to stand out in the seemingly crowded industry, you have to keep up (if not be better) than the competition. One of the greatest ways to do this is by employing the services of a reputable digital company. But seeing there so many options to pick from, this might be easier said than done. In this article, we will highlight top qualities that best mobile app companies possess to help point you in the right direction:

    Knowledge in cross-platform development

    Apple and Android platforms are equally important. So, ideally, you want to find a developer who is knowledgeable about both systems, because if they only specialize in one platform, you will end up losing on the other.

    Possesses UI/UX skills

    In addition to a well-functioning app, it also has to have powerful elements that catch the attention of users and also engages them. Keep in mind that there are probably hundreds of other similar apps in different stores, and the best way to set yours apart is by having a compelling UI/UX. So, the developer you are working with should have UI/UX skills.

    Have a rich portfolio

    A good app development company should have a rich portfolio, showcasing their previous works. Take time to look at their reviews and ratings that other clients have given to them. This will give you an idea about their policy and work. You will also know if the company fulfills its promises in a timely fashion or not.

    Expert team

    Top app development companies often work with a group of developers and other specialists to ensure their clients get the best services. Usually, these experts are qualified to work on different apps and have the necessary knowledge and experience to develop an app. But for your peace of mind, you can take time to test the people who will be working on your app. This is especially true if you are big business and don’t want any mistake in your app.

    Stellar support

    Customer service might not seem like a big deal until you can’t get the help that you need from a company. The best app developing companies have effective customer and app management policies to ensure a client’s peace of mind.

  • Important Qualities to Look for in Mobile App Developers

    Establishing a successful business is the ultimate goal of most entrepreneurs today. With the world having more than 3 billion smartphone users, business is shifting to digital marketing. This emphasizes the need for a business app to assist with paying and delivery of commodities online. For the best app, you need to take your time to find the right developers who will understand your needs. Contact top app development companies today to get the expert you look for to develop your business app. Here are a few qualities that the app developers should have before you consider hiring them for your projects. Disciplined Scrum Management Application and Development Practices Mobile technology needs sharp teams that are able to figure out a fast solution to rising problems. Agile development has for a long time proven very useful to the mobile tech industry. Your teams should be able to have better responsiveness to the rapid technological changes that happen with time. Scrum has proven to be effective in project management and your ideal team needs to be able to manage it perfectly if at all you need your project to succeed. Only reach the top app development companies and find your ideal team of experts to get your project done. The Effort to Develop Your Working Relationship You do not want to get caught up with experts that take the Intel and do not turn up for the next six months. It is a stressful experience you would not want during your project. Have a team that directly involves you in their development process keeping you posted and suggesting new ideas. Their communication should be upfront and transparent and not all that technology geek language. Provide You with Contacts of Their Previous Clients If one is as good as they say, they never shy from providing their testimonials. Ask your app development team for their testimonials as part of your research on them. Find out how they have handled projects in the past and if the objective was attained. Consider even calling a few of the contacts to verify that the information given in the testimonials is true. Other testimonials can be found on their web pages’ review section. Adhere to Your Scope of Work You need to have a tight scope of work that the experts should work with. This should be an important determinant regardless of whether you are offering flat-rate contract or even billing on the time one offers. Apps are developed daily and time squandering may mean your competitor getting a similar app to the market before you. Your team through the help of agile development and scrum management should be willing to work under tight schedules and deliver their best. Understand Client Needs The app development team of your choice should be able to get your idea. Is your team really comprehending and digesting what your main idea is? That is exactly what you need to develop a successful app for your business. Avoid the rush teams that only seek to extort your money rather than adhere and contribute to your ideas. An expert who understands your need is also able to come up with more than one approach to get the job done.
  • Takeaways from Design and Discovery Process for Successful Mobile App

    The process of developing a new mobile app and launching it is usually long and engaging. Basically, there are many aspects that influence the resultant product.

    Planning is the key to influencing a successful mobile app development process. If you are not aware of your intentions in business and the reasons why you are coming up with the mobile app, it becomes a challenge to develop a useful one which will address both users’ and business’ needs. The design and discovery enable your business set goals on the project, make a compelling case of the business and build an understanding of the target users. After taking part in the design and discovery stage, a clear vision statement of the project is agreed upon. A roadmap that addresses both long term and short term goals of the business is also set. The goals keep the business on top since they can be achieved after a specified period of time. In fact, one should hire mobile apps company to help in managing the projects.

    Vision Statement

    The design and discovery stage encourages critical thinking in the development of the business goals and its attainability. Participants are prompted to analyze the strategy of the business and find ways on how it can translate into a strategy for an app. A clearly set vision statement also provides a sense of direction towards the main goal.

    Importance of a Vision Statement

    There are some desirable advantages of creating a vision statement to your product:

    • Clearly defines the users of the app
    • Expresses the solutions to the problems the target users are facing
    • Differentiates the app from the existing ones in the market

    User Journey

    The core purpose of the design and discovery stage actually go beyond the app itself. The overall goal is creating a solution for a set of users faced by a certain problem. Research states that at least 20% of users abandon the app as soon as it is launched while more than 20% abandon the same after three months of use. Project discovery and design enable a company to realize its potential users and to design the app accordingly.

    Wireframes

    Once the goals and audience for the app project are set, the next step is noting the exact actions that one will go through to accomplish all the set goals. The stage does not only provide you with a list of features for the project but also wireframe maps which increase user experience for the whole journey of app use.

    Product Roadmap

    Perhaps you are after creating a scalable app for your customers. You should be able to adapt with ease to the ever-updating user needs. The design and recovery stage enables prioritizing the most important features for a successful app. It also has a summary which holds the app’s vision and a long term projection of it. A roadmap addresses the current and future states of your app, hence helping to identify the required investment for each future stage.

    A design discovery stage takes you through the needs of the app project. It is at this stage that you may decide to hire mobile apps company to help you in the app creation process.